Effective SEO is much more involved than simply putting keywords in title tags, creating some optimized SEO copy and building a few links.

Given Google’s sophisticated search algorithms and parameters for delivering results to users – you’ve got to have value in the result – or it’s going to cost you. We use the 5 SEO pillars as a baseline strategy for improving SEO in the short term, while supporting long-term traffic and conversion growth. Your website must be supported with quality, engaging content that attracts your target audience and keeps them coming back for more.

Cliffnotes on the 5 Pillars SEO Strategy



SEO step one: We’ll help your business create and optimize content that better engages search engines and people in order to keep them on your website for longer and have them coming back for more, which increase the chance of a conversion.


No. 2

Target and convert the right buyers with a content keyword and website optimization strategy. Both content optimization and accessibility on your website are critical factors to having your website categorized and ranked by search engines properly. Read 20 DIY tricks for SEO improvement you can do today.


No. 3

The ultimate goal is to see conversion (ROI), it makes no sense to invest a large amount of time and money on lots of visitors who would never become customers. We’ll take a look at the key pages on your site where people buy products, opt-in, and share their questions. Learn more about ROI on our marketing blog.


No. 4

Just like you look at a restaurants review before going out – search engines also look for ways to verify the quality of your answer to the users questions by verifying credibility through social mentions, ratings and referrals before presenting search results.


No. 5

Strategic link building, influencer outreach, content creation and marketing, and social promotion synthesized into an integrated strategy will boost your business’s visibility in the market by building authority and establishing trust with Google, Bing and the like.

Optimization A-LA-CARTE

SEO - an seo magnifying glass searching for the real result among millions of blah like dots

Maximize your Search Optimization

Keyword & Customer Profile Research
User Experience Optimization
Site and Content Optimization
Analytics, Testing & Maintenance
Landing Page Creation & Optimization
Goal & Funnel Setup/Analysis
Split Testing and Fine Tuning
Web Copy Optimization
Heat Mapping and User Feedback Surveys

Web Copy Optimization
Heat Mapping and User Feedback Surveys
Content Strategy Development
Visual Content Strategy
Blog & Website Content
Social Profile Optimization
SEO & Conversion Optimized Content
Audience Targeting
Ad Copywriting
Paid Social Management

People are Searching. Get Discovered.

Let Look Serious help you develop your SEO